Why do 80% of small businesses fail at digital marketing even after hiring an agency, and what structural mistakes are usually ignored?

Most small businesses don’t fail at digital marketing because of the agency — they fail because of structural gaps before marketing even begins.

Here are the commonly ignored mistakes:

1. No clear positioning – If your offer isn’t differentiated, ads won’t save you.
2. Unrealistic expectations – Expecting instant ROI from SEO or brand campaigns.
3. Weak fundamentals – Poor website, unclear messaging, no funnel strategy.
4. No tracking system – Running ads without proper analytics or conversion tracking.
5. Lack of collaboration – Businesses outsource marketing but don’t provide insights, feedback, or data.

Digital marketing amplifies what already exists. If the foundation is weak, spending more only magnifies the problem.

At Digital Sankalp, we focus first on strategy and structure before scaling campaigns:
 https://www.digitalsankalp.co.in