It increases trust and answer selection chances.

Expertise demonstrated through comprehensive content on a subject.

It improves content understanding and relevance.

Structuring content around recognized entities.

People, places, organizations, or concepts recognized by search engines.

It helps answer engines deliver relevant results.

Search technology that understands meaning and context.

No, but it improves eligibility.

Google’s Rich Results Test and Schema Markup Validator.

It enhances search result appearance and understanding.