Authentic brands are perceived as more trustworthy and relatable.

Brand authenticity means being genuine, honest, and consistent.

By communicating transparently and taking corrective actions.

Crisis branding involves managing brand image during negative situations.

It protects trust and influences customer decisions.

Brand reputation is the overall public opinion about a company.

Through surveys, reviews, social listening, and customer feedback.

Brand perception is how consumers view and interpret a brand.

To identify strengths, weaknesses, and opportunities for improvement.

A brand audit evaluates brand performance, perception, and consistency.