They improve customer experience and encourage repeat purchases.

Yes, customers can manage address information in their accounts.

Yes, they can view order status and shipment information.

Yes, customers can access their order history.

They use passwordless sign-in authentication.

Customer accounts allow shoppers to log in and manage their information and orders.

A customer profile is automatically created or updated in Shopify.

Customer profiles contain contact details, order history, addresses, and account information.

Merchants can manage customers from the Customers page in Shopify Admin.

The Customers section stores information about everyone who places an order or creates an account in your store.