A landing page is a webpage designed specifically to convert ad traffic.

Multi-touch attribution distributes credit across multiple touchpoints.

Last-click attribution gives full credit to the final interaction before conversion.

First-click attribution gives full credit to the first interaction.

Attribution identifies which marketing touchpoints contributed to conversions.

Conversions are desired actions such as purchases, sign-ups, or downloads.

Conversion tracking measures actions users take after clicking an ad.

An impression is counted every time an ad is displayed.

CTR is calculated by dividing clicks by impressions and multiplying by 100.