UGC is content created by users or customers featuring a brand or product.

Brand advocacy happens when influencers or customers genuinely support and recommend a brand.

It is a model where influencers earn commissions for generating sales through unique links or codes.

Sponsored posts are paid content pieces created by influencers to promote a product or service.

An influencer campaign is a planned marketing activity involving creators promoting a brand.

Influencer outreach is the process of contacting creators for potential collaboration.

Instagram, YouTube, TikTok, Facebook, LinkedIn, Pinterest, Snapchat, and X.

A mega influencer has more than 1 million followers and celebrity-level reach.

A macro influencer has around 100,000–1 million followers and broad reach.

A micro influencer usually has 10,000–100,000 followers and strong niche influence.