Another term for A/B testing.

Fear of Missing Out marketing that creates urgency.

Simplify layouts and use clear navigation.

The mental effort required to use a website.

Anything that slows down or confuses users.

A checkout process requiring minimal steps to complete a purchase.

It reduces friction for first-time customers.

Improving checkout flow to reduce friction and increase sales.

Recommending complementary products.

Encouraging customers to buy a higher-priced product.