Shopify recommends keeping the main menu to seven items or fewer.

Simple navigation helps customers quickly find products and information.

Redirects send customers from old URLs to updated pages after migration or changes.

Unused apps can slow down the store and affect performance.

Compressed images improve website loading speed and performance.

Size charts reduce uncertainty and improve purchase confidence.

Clear images help customers trust products and make buying decisions.

The marketing funnel describes the stages customers go through before making a purchase.

Too many pop-ups can distract customers and reduce conversions.

Many customers shop on mobile devices, so a smooth mobile experience improves sales.