Google lead services, such as Google Ads (Search & Display) and Local Services Ads, can be highly valuable for small businesses when used strategically. These platforms allow you to target potential customers based on location, interests, and search behavior, ensuring your ads reach people actively looking for your product or service. The pay-per-click (PPC) model ensures you only pay when someone shows real interest. However, success depends on budget management, ad quality, and landing page optimization. For small businesses with limited resources, starting with a modest budget and tracking ROI is essential. When done right, Google leads can drive strong, measurable growth.
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