They support claims and improve credibility.

They signal authority and trust.

By using expert authors, citations, and accurate information.

The reliability and honesty of content.

Recognition as a trusted source.

Demonstrated knowledge in a specific field.

It helps establish content credibility.

Experience, Expertise, Authoritativeness, and Trustworthiness.

Through relevance, authority, structure, and clarity.

Incorrect information reduces trust and visibility.