COMMERCE

Smaller actions such as newsletter signups or adding products to cart.

Major business goals like purchases or subscriptions.

CRO helps businesses generate more revenue without increasing traffic.

A conversion is any desired user action such as a purchase, signup, download, or form submission.

CRO is the process of improving a website, landing page, or app to increase the percentage of visitors who complete a desired action.

Ad fraud involves fake clicks, impressions, or traffic that wastes ad spend.

CPA stands for Cost Per Acquisition, the amount spent to acquire one customer or conversion.

CPC stands for Cost Per Click, the amount paid for each ad click.

Yes, it is becoming a core component.