COMMERCE

It uses historical data to predict future trends and demand.

Analyzing customer groups based on shared behaviors.

Using analytics tools, attribution models, and CRM systems.

Heatmaps show how users interact with websites.

It identifies which variations perform better.

Improving website elements to increase conversions.

It provides insights into user behavior and campaign performance.

Traffic, AOV, conversion rate, CLV, CAC, and repeat purchase rate  

SMS delivers fast, direct communication with high open rates