Audience targeting involves selecting specific users based on demographics, interests, behavior, or intent.

Retargeting is a strategy that shows ads to users who previously interacted with a website or app.

Shopping ads showcase product images, prices, and store details directly in search results.

Video ads are promotional videos displayed on platforms like YouTube, Instagram, and TikTok.

Display ads are visual banner ads shown across websites and apps.

Search ads appear on search engine results pages based on user keywords.

Google Ads is an advertising platform that allows businesses to run search, display, shopping, and video campaigns.

Popular platforms include Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, and YouTube Ads.

Paid media helps brands reach targeted audiences quickly, generate leads, increase sales, and improve brand awareness.

ROAS stands for Return on Ad Spend and measures revenue generated from advertising compared to ad cost.