Seasonality refers to changes in performance during holidays or peak shopping periods.

A lifetime budget defines total spend for the entire campaign duration.

A daily budget sets the maximum amount spent per day.

Campaign budgeting determines how much money is allocated to advertising.

Automatic placements allow platforms to optimize where ads are shown.

Ad placement refers to where ads appear on a platform.

A view-through conversion occurs when users see an ad but convert later without clicking.

Video completion rate measures how many viewers watched a video ad fully.

Most users browse on mobile devices, making responsive experiences essential.

Mobile advertising targets users on smartphones and tablets.