Influencer fraud involves fake followers, fake engagement, or misleading metrics.

#ad, #sponsored, and #paidpartnership are commonly used.

FTC disclosure requires influencers to clearly mention sponsored partnerships.

They protect both the brand and influencer legally and professionally.

Contracts define campaign terms, payment, rights, deadlines, and expectations.

Influencer seeding involves distributing products to creators for organic exposure.

Deliverables are the agreed content outputs like reels, posts, stories, or videos.

A paid partnership is a sponsored collaboration where influencers receive compensation.

It is when brands send free products to influencers for potential promotion.

Creator licensing gives brands rights to use influencer-created content.