They build stronger brand consistency and audience trust.

These are ongoing collaborations between brands and influencers over time.

It is a partnership between brands and creators for promotional activities.

Social proof is when people trust products because others recommend or use them.

Authentic content builds stronger audience trust and better campaign performance.

Authenticity refers to how genuine and trustworthy an influencer appears.

Vanity metrics are numbers like follower count that may not reflect real impact.