A branded house strategy uses a single master brand across products and services.

A house of brands strategy involves multiple independent brands under one company.

A sub-brand is a separate brand operating under a parent brand.

Brand architecture defines relationships among multiple brands within a company.

Co-branding is a partnership between two brands to create mutual value.

Influencer branding involves partnering with influencers to increase awareness and credibility.

A brand ambassador promotes and represents a brand positively.