Advertisers can test headlines, images, CTAs, audiences, and placements.

A view-through conversion occurs when users see an ad but convert later without clicking.

It helps brands build trust, increase awareness, improve engagement, and drive sales through authentic recommendations.

FTC disclosure requires influencers to clearly mention sponsored partnerships.

KPIs are measurable campaign goals like reach, engagement, and conversions.

Choosing influencers only by followers, unclear briefs, and poor tracking.