An impression is counted every time an ad is displayed.

CTR is calculated by dividing clicks by impressions and multiplying by 100.

CTR stands for Click-Through Rate and measures the percentage of users who clicked an ad.

Ad relevance measures how closely an ad matches user intent and keywords.

A higher Quality Score can reduce CPC and improve ad rankings.

Quality Score is Google’s rating of ad relevance, landing page experience, and expected click-through rate.

Negative keywords prevent ads from showing for irrelevant searches.