The main types include search ads, display ads, social media ads, video ads, shopping ads, native ads, and influencer sponsorships.

Multi-touch attribution distributes credit across multiple touchpoints.

Contextual targeting places ads on content related to the product or service.

Important KPIs include CTR, CPC, CPA, ROAS, impressions, conversions, and engagement.

Deliverables are the agreed content outputs like reels, posts, stories, or videos.

Using influencer-created content across ads, websites, and marketing channels.

The confidence followers have in influencer recommendations.