A view-through conversion occurs when users see an ad but convert later without clicking.

Video completion rate measures how many viewers watched a video ad fully.

Most users browse on mobile devices, making responsive experiences essential.

Mobile advertising targets users on smartphones and tablets.

Contextual targeting places ads on content related to the product or service.

Audience segmentation divides users into groups based on characteristics or behavior.

Google Merchant Center stores product data for Google Shopping campaigns.