Ad fatigue occurs when audiences repeatedly see the same ad, reducing performance.

Examples include “Buy Now,” “Learn More,” “Sign Up,” and “Get Started.”

CTA stands for Call-To-Action, encouraging users to take specific actions.

Advertisers can test headlines, images, CTAs, audiences, and placements.

A/B testing compares two versions of ads or landing pages to determine better performance.

Landing pages improve conversion rates by matching user intent and ad messaging.

A landing page is a webpage designed specifically to convert ad traffic.