They help align the influencer and brand on messaging and objectives.

A creator brief is a document outlining campaign goals, deliverables, timelines, and expectations.

Using sales data, traffic, engagement, conversions, promo codes, and analytics.

ROI measures the return generated from influencer marketing investments.

Impressions represent the number of times content is displayed to users.

Reach refers to the total number of unique users who see influencer content.

It indicates how active and connected an influencer’s audience is.