Authenticity refers to how genuine and trustworthy an influencer appears.

Vanity metrics are numbers like follower count that may not reflect real impact.

By analyzing engagement quality, follower growth, and audience authenticity tools.

Influencer fraud involves fake followers, fake engagement, or misleading metrics.

#ad, #sponsored, and #paidpartnership are commonly used.

FTC disclosure requires influencers to clearly mention sponsored partnerships.

They protect both the brand and influencer legally and professionally.