Reach refers to the total number of unique users who see influencer content.

Impressions represent the number of times content is displayed to users.

ROI measures the return generated from influencer marketing investments.

Using sales data, traffic, engagement, conversions, promo codes, and analytics.

A creator brief is a document outlining campaign goals, deliverables, timelines, and expectations.

They help align the influencer and brand on messaging and objectives.

Whitelisting allows brands to run ads using an influencer’s social media account.