Paid media helps brands reach targeted audiences quickly, generate leads, increase sales, and improve brand awareness.

ROAS stands for Return on Ad Spend and measures revenue generated from advertising compared to ad cost.

CPM stands for Cost Per Mille, meaning the cost for 1,000 ad impressions.

PPC stands for Pay-Per-Click, a model where advertisers pay only when users click on their ads.

The main types include search ads, display ads, social media ads, video ads, shopping ads, native ads, and influencer sponsorships.