Follower count, engagement, platform, niche, content type, and campaign duration.

The process of agreeing on pricing and deliverables with creators.

Expanding influencer programs while maintaining efficiency and quality.

Maintaining long-term relationships with high-performing creators.

Videos are more engaging, visual, and shareable than static content.

Videos or posts showing creators opening and reviewing products.

Marketing through live streams, webinars, or live shopping events.