Key skills include analytics, copywriting, audience targeting, budgeting, and optimization.

Important KPIs include CTR, CPC, CPA, ROAS, impressions, conversions, and engagement.

Campaign reporting analyzes performance metrics and insights.

Media planning involves selecting channels, budgets, and strategies for campaigns.

Media buying is the process of purchasing advertising space across channels.

Influencer whitelisting allows brands to run ads through influencer accounts.

Video-first advertising prioritizes video content to capture audience attention.