Content marketing involves creating blogs, videos, emails, and social posts to engage customers and build brand trust.

SEO helps customers discover stores through organic search results without ad spending.

Shopify Audiences generates targeted audience lists for advertising platforms like Meta and Google.

Shopify Collabs connects brands with creators and influencers for affiliate marketing.

Merchants pay only when a customer converts.

Shop Campaigns allows merchants to run ads across the Shop app and partner platforms.