Programmatic advertising uses automation and AI to buy digital ad inventory.

Performance marketing focuses on measurable actions such as sales or leads.

Brand awareness campaigns focus on increasing visibility and recognition.

This strategy automatically adjusts bids to get the highest possible conversions within budget.

Target ROAS bidding optimizes campaigns to achieve a specific return on ad spend.

Target CPA bidding aims to generate conversions at a specified acquisition cost.

Smart Bidding is Google’s AI-powered bidding strategy focused on conversions or value.