Followers often trust influencers because of their authentic relationship and consistent content.

UGC is content created by users or customers featuring a brand or product.

Brand advocacy happens when influencers or customers genuinely support and recommend a brand.

It is a model where influencers earn commissions for generating sales through unique links or codes.

Sponsored posts are paid content pieces created by influencers to promote a product or service.

An influencer campaign is a planned marketing activity involving creators promoting a brand.

Influencer outreach is the process of contacting creators for potential collaboration.