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What happens if redirects are not configured?
If redirects are not configured during a migration, visitors and search engines may encounter broken or missing pages when they use old URLs. This can lead to: 404 errors when old URLs no longer exist. Loss of organic traffic and rankings because search engines can't follow the old URLs to the new pRead more
If redirects are not configured during a migration, visitors and search engines may encounter broken or missing pages when they use old URLs.
This can lead to:
Merchants should map important old URLs to their corresponding new URLs and use 301 redirects to preserve traffic and SEO signals as much as possible.
See lessWhy do some stores lose traffic after migration?
Some stores lose organic traffic after migration because search engines may temporarily struggle to understand the new site structure or important SEO signals may not be preserved. Common causes include: Missing or incorrect 301 redirects from old URLs to new URLs. Changes to URL structure that causRead more
Some stores lose organic traffic after migration because search engines may temporarily struggle to understand the new site structure or important SEO signals may not be preserved.
Common causes include:
To reduce traffic loss, merchants should audit SEO before migration, test redirects and indexing, submit the new sitemap, and closely monitor Google Search Console and organic traffic after launch.
See lessHow can merchants protect SEO during migration?
Merchants can protect SEO during a migration by carefully preserving the website’s existing search signals and making the transition easy for search engines to understand. Key steps include: Keep important URLs unchanged where possible. Create 301 redirects from old URLs to their corresponding new URead more
Merchants can protect SEO during a migration by carefully preserving the website’s existing search signals and making the transition easy for search engines to understand.
Key steps include:
The goal is to make the migration as seamless as possible so search engines can understand that the new URLs represent the same valuable content as the old site.
See lessWhat is a sitemap?
A sitemap is a file that lists the important URLs on a website. It helps search engines discover and crawl pages such as products, collections, webpages, and blog posts. For Shopify stores, an XML sitemap is automatically generated and updated as store content changes. In simple terms, a sitemap actRead more
A sitemap is a file that lists the important URLs on a website. It helps search engines discover and crawl pages such as products, collections, webpages, and blog posts.
For Shopify stores, an XML sitemap is automatically generated and updated as store content changes.
In simple terms, a sitemap acts like a roadmap that helps search engines find a website’s pages.
See lessDoes Shopify automatically generate sitemaps?
Yes. Shopify automatically generates an XML sitemap for your store, so merchants generally don't need to create one manually. The sitemap includes URLs for important areas such as products, collections, webpages, and blog posts. Shopify also updates the sitemap automatically as store content changesRead more
Yes. Shopify automatically generates an XML sitemap for your store, so merchants generally don’t need to create one manually.
The sitemap includes URLs for important areas such as products, collections, webpages, and blog posts. Shopify also updates the sitemap automatically as store content changes.
Merchants can submit the sitemap to Google Search Console to help Google discover and crawl the store’s pages.
See lessWhy should merchants submit sitemaps to Google?
Merchants should submit XML sitemaps to Google because sitemaps help Google discover and crawl the important pages on a website. Key benefits include: Faster discovery of pages – helps Google find new or updated pages. Better crawl guidance – provides a list of URLs that merchants want Google to knoRead more
Merchants should submit XML sitemaps to Google because sitemaps help Google discover and crawl the important pages on a website.
Key benefits include:
Submitting a sitemap doesn’t guarantee indexing or higher rankings, but it can make it easier for Google to discover a site’s important URLs.
See lessWhat is Google Search Console?
Google Search Console (GSC) is a free tool from Google that helps website owners monitor, maintain, and troubleshoot their site’s presence in Google Search. It can help merchants: Monitor search traffic and performance. See which queries and pages generate clicks and impressions. Check indexing statRead more