Paragraph, list, table, and video snippets.

The featured snippet location above the first organic search result.

They increase visibility and often serve as sources for voice search responses.

A highlighted search result that appears at the top of Google search results and provides a direct answer.

A concise response that immediately addresses a user’s question.

Understanding user intent helps create content that directly addresses users’ needs.

Search queries expressed in natural language, similar to how people speak.