Theme customization involves modifying colors, fonts, layouts, sections, and functionality to match a brand’s identity.
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Theme customization is the process of modifying a Shopify theme to match a store’s branding, design, and functional requirements. It includes changing colors, fonts, layouts, sections, images, navigation, and other settings through the Shopify Theme Editor or by editing the theme’s code when advanced changes are needed. Theme customization helps create a unique storefront, improve the user experience, and better support a business’s goals.