What is review schema?

Review Schema is a type of structured data (schema markup) that provides search engines with information about customer reviews and ratings for a product, service, or business. It helps search engines understand review content and may enable rich search results that display star ratings, review counts, and other review details.

Benefits of Review Schema:

• Helps search engines understand customer reviews.
• Can display star ratings and review information in search results when eligible.
• Improves the visibility and attractiveness of search listings.
• Builds customer trust through visible ratings and reviews.
• Supports SEO by providing structured, machine-readable data.
• Helps AI systems interpret customer feedback and product reputation.
• May improve click-through rates (CTR) by making search results more appealing.
• Reinforces E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).
• Enhances product pages with structured review information.
• Supports AI-powered search and product discovery.

Example for a jewellery brand:

A product page for an engagement ring could include Review Schema with information such as:

• Average rating: 4.9 out of 5
• Number of reviews: 250
• Reviewer names (where appropriate)
• Review text
• Date of review

If the page is eligible, search engines may display the star rating and review count directly in search results, helping customers quickly assess the product’s reputation.

By implementing Review Schema correctly and using authentic customer reviews, jewellery brands can improve search visibility, build trust, and increase the likelihood of attracting qualified shoppers.