Yes, customer management is built into Shopify POS.
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Yes. Shopify POS can manage customer profiles.
Staff can create, view, and update customer profiles directly from the Shopify POS app. Customer information is synchronized across Shopify POS and the online store, giving merchants a unified view of each customer.
Customer profiles can include:
Name and contact information
Email address and phone number
Purchase history
Order details
Loyalty or rewards information (if using a compatible loyalty app)
Store credit balance
Notes and tags
Marketing preferences
Using customer profiles in Shopify POS helps merchants provide personalized service, process returns more easily, offer targeted promotions, and support loyalty and retention programs across both online and in-person sales.