What is the Marketing section used for?

The Marketing section in Shopify Admin is used to create, manage, and measure marketing activities for a Shopify store.

Merchants can use it to:

• Create and manage marketing campaigns.
• Connect and manage marketing channels.
• Create promotions and customer-targeted offers.
• Set up marketing automations.
• Track campaign performance and sales attributed to marketing activities.
• Use customer segments for more targeted marketing.

In short, the Marketing section helps merchants attract customers, promote products, and measure the effectiveness of their marketing efforts.